Case Studies

Five studios, three cities, no unified email marketing strategy. I built the marketing infrastructure that tied it all together.

In March 2020, our studios closed overnight. No virtual infrastructure, thousands of members without access, and 72 hours to build something from scratch.

A multi-city franchise running on informal processes and goodwill. Five studios, three cities, and no scalable systems holding it together.

North Ray Yoga had 10 days between announcing a full rebrand and going live. Client trust, staff alignment, and brand momentum all on the line.

Retreat leaders with compelling offerings and no marketing infrastructure to match. No website, no booking system, no strategy to fill their programs.

Twenty years as Modo Yoga, then a full rebrand across two cities — new identity, new platform, new everything — without losing the community in the process.